The Path to Web Intelligence Maturity (CROSBI ID 565846)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Panian, Željko
engleski
The Path to Web Intelligence Maturity
Web intelligence, if made personal, can fuel the process of building communications around the interests and preferences of each individual customer or prospect, by providing specific behavioral insights about each individual. To become fully efficient, Web intelligence must reach a stage of a high-level maturity, passing throughout a process that involves five steps: (1) Web site analysis ; (2) Web site and advertising optimization ; (3) Segment targeting ; (4) Interactive marketing (online only) ; and (5) Interactive marketing (online and offline). Discussing these steps in detail, the paper uncovers the real gold mine that is personal-level Web intelligence.
Web intelligence; web analytics; information technology (IT); interactive marketing
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Podaci o prilogu
166-173.
2010.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of the International Conference on e-Commerce, e-Business and e-Service 2010 (ICCBS 2010)
Ardil, Cemal
Pariz: World Academy of Science, Engineering and Technology (WASET)
2070-3724
Podaci o skupu
International Conference on e-Commerce, e-Business and e-Service 2010 (ICCBS 2010)
predavanje
25.06.2010-27.06.2010
Pariz, Francuska