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Pregled bibliografske jedinice broj: 481264

New logistics technologies in improving customer value in retailing service


Renko, Sanda; Fičko, Dejan
New logistics technologies in improving customer value in retailing service // Journal of retailing and consumer services, 17 (2010), 3; 216-233 (međunarodna recenzija, članak, znanstveni)


Naslov
New logistics technologies in improving customer value in retailing service

Autori
Renko, Sanda ; Fičko, Dejan

Izvornik
Journal of retailing and consumer services (0969-6989) 17 (2010), 3; 216-233

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Logistics; retailing; technology; Internet

Sažetak
Today’s business success to a great extent depends on logistics and supply chain performance. The role of logistics has never been as critical as it is today. This paper identifies a series of market trends and technological advances which are likely to affect Croatian retail logistics over the next 10-15 years. The results of the study conducted on the sample of Croatian retailing managers reveal that Croatian retailers have not yet recognized the importance of new logistics technology and that they do not use them sufficiently. Although retail sector is facing significant pressures to offer high level of service, knowledge and skills of their employees and to reduce cost as well, Croatian retailers do not see the opportunity of Internet based technologies to improve the knowledge of their employees as the most important source of the company. They use some Internet technologies mostly in advertising, the process of ordering and all transactions with suppliers, and the communication with other business entities.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
067-0000000-2493 - Razvoj suvremenih prodajno-distribucijskih sustava u hrvatskim poduzećima (Marija Tomašević-Lišanin, )
067-0672345-2286 - Marketinški sustav konkurentske prednosti ponude ekoloških proizvoda u RH (Sanda Renko, )
067-0672345-2343 - Modeliranje distribucijskih kanala za ekološke proizvode i zaštita potrošača uRH (Vesna Brčić-Stipčević, )

Ustanove
Ekonomski fakultet, Zagreb

Autor s matičnim brojem:
Sanda Renko, (246584)

Časopis indeksira:


  • Web of Science Core Collection (WoSCC)
    • Emerging Sources Citation Index (ESCI)
  • Scopus


Uključenost u ostale bibliografske baze podataka:


  • Scopus