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Pregled bibliografske jedinice broj: 481261

Competitive advantage of food industry in the Balkans


Renko, Sanda; Vignali, Claudio
Competitive advantage of food industry in the Balkans // Journal of food products marketing, 16 (2010), 3; 261-261 (međunarodna recenzija, članak, znanstveni)


Naslov
Competitive advantage of food industry in the Balkans

Autori
Renko, Sanda ; Vignali, Claudio

Izvornik
Journal of food products marketing (1045-4446) 16 (2010), 3; 261-261

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Food industry

Sažetak
This special issue dedicated to consumer traits in Balkans specifically in the food industry, gives the reader a terrific perspective into habits consolidated throughout this eastern European area. Organic foods are usually associated with developments in Western geographic areas ; Segmentation is also associated with modern marketing. - - But with apples as the product an interesting perspective develops. When the wine market is also segmented in an area that totally consumes production and a comparison given to potential export needs, one wonders how far food marketing has progressed. Finally, the essential growth in Rural food Tourism and Agro-Tourism is of specific interest. We hope the readers of this special issue appreciate how far food marketing has developed in a geographic area forgotten by Western Europe.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Editorial



POVEZANOST RADA


Projekt / tema
067-0000000-2493 - Razvoj suvremenih prodajno-distribucijskih sustava u hrvatskim poduzećima (Marija Tomašević-Lišanin, )
067-0672345-2286 - Marketinški sustav konkurentske prednosti ponude ekoloških proizvoda u RH (Sanda Renko, )
067-0672345-2343 - Modeliranje distribucijskih kanala za ekološke proizvode i zaštita potrošača uRH (Vesna Brčić-Stipčević, )

Ustanove
Ekonomski fakultet, Zagreb

Autor s matičnim brojem:
Sanda Renko, (246584)

Časopis indeksira:


  • Scopus


Uključenost u ostale bibliografske baze podataka:


  • Gale Cengage: Business ASAP
  • FoodlineWeb
  • OCLC ArticleFirst & Electronic Collections Online
  • Wilson Business Abstracts
  • EBSCOhost Products