engleski

Competitive advantage of food industry in the Balkans

This special issue dedicated to consumer traits in Balkans specifically in the food industry, gives the reader a terrific perspective into habits consolidated throughout this eastern European area. Organic foods are usually associated with developments in Western geographic areas ; Segmentation is also associated with modern marketing. - - But with apples as the product an interesting perspective develops. When the wine market is also segmented in an area that totally consumes production and a comparison given to potential export needs, one wonders how far food marketing has progressed. Finally, the essential growth in Rural food Tourism and Agro-Tourism is of specific interest. We hope the readers of this special issue appreciate how far food marketing has developed in a geographic area forgotten by Western Europe.

food industry

Editorial