Napredna pretraga

Pregled bibliografske jedinice broj: 481030

Specific aspects of persuasion in adverising: How attitudes towards a product chagne according to the Elaboration Likelihood Model


Tkalac, Ana
Specific aspects of persuasion in adverising: How attitudes towards a product chagne according to the Elaboration Likelihood Model // Akademija MM, 5 (2001), 8; 45-53 (podatak o recenziji nije dostupan, članak, znanstveni)


Naslov
Specific aspects of persuasion in adverising: How attitudes towards a product chagne according to the Elaboration Likelihood Model

Autori
Tkalac, Ana

Izvornik
Akademija MM (1408-1652) 5 (2001), 8; 45-53

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Persuasion; Advertising; ELM

Sažetak
The study is aimed at applying a well know persuasion model in the advertising context.

Izvorni jezik
Engleski

Znanstvena područja
Psihologija



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Zagreb

Autor s matičnim brojem:
Ana Tkalac Verčič, (218105)

Uključenost u ostale bibliografske baze podataka:


  • EconLit