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Pregled bibliografske jedinice broj: 480809

Production planning problem with inexact customer demand as a linear bilevel multiple follower problem


Lukač, Zrinka; Vrankić, Ilko
Production planning problem with inexact customer demand as a linear bilevel multiple follower problem // Proceedings of the 12th International Conference on Operational Research KOI 2008 / V. Boljunčić, L. Neralić, K. Šorić (ur.).
Zagreb: Croatian Operational Research Society, 2008. str. 61-70 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Production planning problem with inexact customer demand as a linear bilevel multiple follower problem

Autori
Lukač, Zrinka ; Vrankić, Ilko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 12th International Conference on Operational Research KOI 2008 / V. Boljunčić, L. Neralić, K. Šorić - Zagreb : Croatian Operational Research Society, 2008, 61-70

Skup
12th International Conference on Operational Research KOI 2008

Mjesto i datum
Pula, Croatia, 24-26.09.2008.

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Production planning problem; inexact demand; linear bilevel programming; multi-follower programming

Sažetak
In this paper we model the production planning problem with inexact customer demand by means of linear bilevel multi follower programming. We consider a manager of a production facility and several customers whose demand is partly determined by the amount of money that manager invests in advertising. Given the bilevel multi follower programming framework, manager is a leader and customers are his multiple followers. The manager makes decisions about production schedule as well as the advertising strategy over discrete planning horizon in order to maximize the profit. His decisions influence each follower’s demand, whose objective is to minimize the costs. In this way we integrate advertising, manufacturing and planning aspect of a problem into a single framework and create relationship between advertising and demand under uncertainty. We illustrate the model by simple numerical example.

Izvorni jezik
Engleski

Znanstvena područja
Matematika, Ekonomija



POVEZANOST RADA


Projekt / tema
067-0000000-1076 - Modeli i metode operacijskih istraživanja u ekonomici i poslovnom odlučivanju (Zrinka Lukač, )

Ustanove
Ekonomski fakultet, Zagreb