engleski

Native Composers in the Music Offer in Istria - "a Tourist Aspect"

A tourist destination should create «a superstructure» of its tourist product. It should do so because of its own quality branding, but also because of the possibility to offer such a «multi-layered» experience, where a «core-tourist product» made of an accomodation and a meal is something that is implicit per se. In this context, culture and art play an important role. We are not talking about cultural tourism anymore as a separate product in tourism, but, on the contrary, each tourist journey includes cultural motives. Tourist product includes – often as dominant elements – new experiences, authenticity and aiming at spiritual fulfillment. The authors have made this hypothesis in their work. Examining the motives and the interests of tourists concerning concerts in tourist destinations, the authors have proved that music and concerts are not only a eligible, but also a required part of a tourist offer of a contemporary tourist destination. Furthermore, the authors seek authentic elements in the music offer and they examine the representation of Istrian composers in the music offer in Istria. They also examine the interest for the music of the native composers of a certain destination, which suggests, in a broader context, the interests of tourists for an authentic offer in each of its segments. The secondary aim of this research is to emphasize the meaning of «secondary» elements of a tourist offer, such as music and concerts, but also to confirm the thesis that in researching new developments in tourism – both marketing and sociological – one should seek the answers in terms of a multidisciplinary and interdisciplinary approach.

native composers in tourist offer ; music in tourist offer ; Istrian composers ; authenticity and tourism ; music tourism

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