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The Role of Technology in Assesment of Shopping Center Location (CROSBI ID 563979)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Vouk, Rudolf ; Šimurina, Jurica ; Marković, Milivoj The Role of Technology in Assesment of Shopping Center Location // Annals of DAAAM for ... & proceedings of the ... International DAAAM Symposium ... / Katalenić, B. (ur.). 2009. str. 1127-1128

Podaci o odgovornosti

Vouk, Rudolf ; Šimurina, Jurica ; Marković, Milivoj

engleski

The Role of Technology in Assesment of Shopping Center Location

Shopping center location is one of the key issues in achieving long term competitive advantage in shopping centre industry. Since it cannot be challenged by competitors in the short run, a location can provide economic profits for years to come. Various models were developed during the last 80 years that aided managers in their decicisions. The latest solutions rely heavily on the use of technological advances, that is, the use of Geographic Information Systems (GIS) as the primary tool for assessing potential shopping centre location.

technology ; location ; shopping center

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Podaci o prilogu

1127-1128.

2009.

objavljeno

Podaci o matičnoj publikaciji

Annals of DAAAM for 2009 & Proceedings of the 20th International DAAAM Symposium

Katalenić, B.

Beč: DAAAM International Vienna

978-3-901509-70-4

1726-9679

Podaci o skupu

20th International DAAAM Symposium

predavanje

25.11.2009-28.11.2009

Beč, Austrija

Povezanost rada

Ekonomija