engleski

Golf as part of the additional hotel offer

Golf is one of the most developed and most commercialized sports today. Golf market analyses show that golf has become a necessary part of the tourist offer, in Europe as well as in the rest of the world. As is it now perfectly normal that every hotel offers different sport activities, there is a growing trend in the world to develop golf courses as an additional offer. The existence of golf courses in hotel vicinity has for many tourists become important in decision making - which destination to choose for their vacation. Most people relate the notion of golf to exclusivity and quality. In this way, a certain hotel gets the image of quality. Guests do not care about price ; they focus on this form of hotel offer. Hotels situated in destinations abounding with golf courses are in advantage. People have possibility to switch courses during their vacation. In our paper we researched the problem of golf integration into the hotel offer.

golf ; hotel ; offer ; tourism ; destination ; quality

UDK 640.4 COBISS.SR-ID 107030284 ISSN 1451-5113