engleski

New media and discourse

The phenomenon of new media coincides with the death of the modern era. Postmodern esthetics of deconstruction was followed by a deconstruction of the content of the “old” media (including the myth on certain and objective information), the globalization of the media industry, (con)fusion of the information and the entertainment into the infotainment. Digitalization coincides with a postmodern negation of a materiality ; world data web coincides with the economic globalization and the cultural mondialization. The media are polidiscoursive. The narrative discourse of the new media is still following the pattern of the oral discourse, codified in the classical logic and rhetoric (by Aristotle, Hermagoras, Victorinus – model known as 5W/H). The discourse of the new media is explicitly dialogical. Its content is marked by a surplus of a techno optimism from one side, and the social panic on the other.

new media ; journalism ; discourse ; postmodern

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