Nalazite se na CroRIS probnoj okolini. Ovdje evidentirani podaci neće biti pohranjeni u Informacijskom sustavu znanosti RH. Ako je ovo greška, CroRIS produkcijskoj okolini moguće je pristupi putem poveznice www.croris.hr
izvor podataka: crosbi

Marketing Functions in Croatian Construction Companies (CROSBI ID 563498)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Lovrenčić, Lana ; Katavić, Mariza Marketing Functions in Croatian Construction Companies // CIB World Congress 2010: Building a Better World. 2010

Podaci o odgovornosti

Lovrenčić, Lana ; Katavić, Mariza

engleski

Marketing Functions in Croatian Construction Companies

Croatian construction industry has always had a significant influence on the entire economy and its share in the GDP grew each year. However, the development of the construction industry was affected by special conditions, such as the huge destruction during the war in 90’ties, the restoration process which followed and the fact that the state has a great share in the total investments. There has always been enough work for the construction industry and therefore Croatian construction companies did not require a clearly defined business and marketing strategy. Today, when the global crisis has greatly affected the real estate market and the public investments in Croatia have been halted, the question arises: How to get out of the crisis? One of the ways is certainly a well defined marketing strategy which has yet to be fully accepted by Croatian construction companies. This is evident from the research conducted in 2009, the results of which will be presented in the paper.

marketing strategy; construction industry

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

Podaci o prilogu

2010.

objavljeno

Podaci o matičnoj publikaciji

CIB World Congress 2010: Building a Better World

Podaci o skupu

CIB World Congress 2010: Building a Better World

predavanje

10.05.2010-13.05.2010

Salford, Ujedinjeno Kraljevstvo

Povezanost rada

Građevinarstvo, Ekonomija