Marketing Functions in Croatian Construction Companies (CROSBI ID 563498)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Lovrenčić, Lana ; Katavić, Mariza
engleski
Marketing Functions in Croatian Construction Companies
Croatian construction industry has always had a significant influence on the entire economy and its share in the GDP grew each year. However, the development of the construction industry was affected by special conditions, such as the huge destruction during the war in 90’ties, the restoration process which followed and the fact that the state has a great share in the total investments. There has always been enough work for the construction industry and therefore Croatian construction companies did not require a clearly defined business and marketing strategy. Today, when the global crisis has greatly affected the real estate market and the public investments in Croatia have been halted, the question arises: How to get out of the crisis? One of the ways is certainly a well defined marketing strategy which has yet to be fully accepted by Croatian construction companies. This is evident from the research conducted in 2009, the results of which will be presented in the paper.
marketing strategy; construction industry
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Podaci o prilogu
2010.
objavljeno
Podaci o matičnoj publikaciji
CIB World Congress 2010: Building a Better World
Podaci o skupu
CIB World Congress 2010: Building a Better World
predavanje
10.05.2010-13.05.2010
Salford, Ujedinjeno Kraljevstvo