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Pregled bibliografske jedinice broj: 470706

PORTFOLIO ANALYSIS – A USEFUL MANAGEMENT TOOL


Žic, Samir; Hadžić, Hari; Ikonić, Milan
PORTFOLIO ANALYSIS – A USEFUL MANAGEMENT TOOL // 9th International Symposium of Croatian Metallurgical Society «Material and Metallurgy» / Ilija Mamuzić (ur.).
Zagreb: Hrvatsko metalurško društvo, 2010. str. 240-240 (poster, nije recenziran, sažetak, ostalo)


Naslov
PORTFOLIO ANALYSIS – A USEFUL MANAGEMENT TOOL

Autori
Žic, Samir ; Hadžić, Hari ; Ikonić, Milan

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, ostalo

Izvornik
9th International Symposium of Croatian Metallurgical Society «Material and Metallurgy» / Ilija Mamuzić - Zagreb : Hrvatsko metalurško društvo, 2010, 240-240

Skup
9th International Symposium of Croatian Metallurgical Society «Material and Metallurgy»

Mjesto i datum
Šibenik, Hrvatska, 20-24.06.2010

Vrsta sudjelovanja
Poster

Vrsta recenzije
Nije recenziran

Ključne riječi
Formulation of strategy; portfolio analysis; Strategic business unit

Sažetak
This paper briefly represents the methods that have been developed to assist company’s portfolio analysis. Core of this review is presented with two most important business portfolio matrices - ADL and DPM. Large companies are often agglomeration of complex organization of strategic business units with various production and marketing programs. The aim of this article is to point out the positive synergy of portfolio analysis on a company market growth, competition and future business planning.

Izvorni jezik
Engleski

Znanstvena područja
Strojarstvo, Temeljne tehničke znanosti



POVEZANOST RADA


Ustanove
Tehnički fakultet, Rijeka