engleski

Marketing Research in Product Development Function

At long term planning general business policy transforms into concrete business assignments which needs to realize towards unique business system goal. For the definition of one long term production development program plan need to perform many complex activities generally known as product development marketing research. This article analyses the marketing role in product development with specific overview to research and market analysis with an attention of general fortification of tendencies, demands, wishes and market needs for business product system. There is shown the distribution of collected data, the ways of their getting with overview on methods and market research techniques.

marketing; business system plans; market research; marketing goal determination

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