Diffrences testing betwen clusters: Evidence from market orientation of croatian faculties (CROSBI ID 562263)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Mihanović, Zoran ; Arnerić, Josip ; Pepur, Mario
engleski
Diffrences testing betwen clusters: Evidence from market orientation of croatian faculties
This work investigates the impact of a particular managerial component and that is the organizational size on the development of market orientation towards multiple stakeholders on faculties in Croatia. Hierarchical cluster procedure will be used to group individuals into clusters, with goal to maximize the homogeneity of individuals within the clusters while also maximize the heterogeneity between the clusters. Ward method will be performed in which the similarity used to join clusters is calculated as the sum of squares between the clusters summed over all variables. Graphical representation (tree graph) of the results of a hierarchical procedure will be shown by dendrogram. Afterwards differences testing between clusters will be performed according to organizational size on the development of market orientation towards multiple stakeholders on faculties in Croatia.
Differences testing; Cluster analysis; Ward method; Euclidean distance metric; Market orientation; Organizational size; Higher education
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Podaci o prilogu
535-544.
2009.
objavljeno
Podaci o matičnoj publikaciji
Procedings of the 10th International Symposium on OPERATIONAL RESEARCH, 2009.
Zadnik, Stirn L. ; Žerovnik J. ; Drobne S. ; Lisec A.
Nova Gorica: Slovensko društvo Informatika (SDI). Sekcija za operacijske raziskave (SOR)
978-961-6165-30-3
Podaci o skupu
10th International Symposium on OPERATIONAL RESEARCH, 2009.
predavanje
23.09.2009-25.09.2009
Nova Gorica, Slovenija