A Preliminary Assessment of Croatian SME Exporters' Internationalization: Is There a Gap? (CROSBI ID 561069)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Miočević, Dario
engleski
A Preliminary Assessment of Croatian SME Exporters' Internationalization: Is There a Gap?
This paper deals with an analysis of the internationalization process of Croatian SME exporters. The traditional theory of internationalization suggests that a firm gradually develops an international presence. Internationalization process can be divided into two aspects: attitudinal (orientational) and strategic action. Preliminary research was conducted in two stages. First the findings from secondary data analysis suggest that Croatian SME exporters are oriented towards regional markets. Also, the notion that size of the company significantly determines the number of the export markets that the firms serves has been confirmed in the Croatian setting as well as in a previous research. Secondly, the primary research indicates that Croatian SME exporters are showing significant signs of geocentric behavior (through the global mindset scale) but yet most of their exports are reaching the countries in region mostly. This gap represents an interesting research proposal for further future investigations within the internationalization phenomenon.
SME internationalization; Managerial orientations; Strategic action; Exporting; Croatia
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Podaci o prilogu
2009.
objavljeno
Podaci o matičnoj publikaciji
International academy of management and business conference proceedings "Management in the Global Economy"
Batzri, Shmuel
Silver Spring (MD): International Academy of Management and Business
1949-9108
Podaci o skupu
IAMB conference
predavanje
28.01.2009-30.01.2009
New Orleans (LA), Sjedinjene Američke Države