engleski

Marketing in Croatia: 30 Years of Change

Marketing adjusts itself to the changes in the macro-environment but it also affects that same environment. Influences of socio-economic changes on the level of implementation of the marketing concept in two significant periods for Croatia, the early seventies and the beginning of the new millenium, have been researched in this paper. Results of a survey suggest that the level of marketing implementation has increased and that newer trends have been accepted in business practice.

Marketing; Changes; Croatia

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