Marketing in Croatia: 30 Years of Change (CROSBI ID 474982)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Grbac, Bruno ; Martin, James
engleski
Marketing in Croatia: 30 Years of Change
Marketing adjusts itself to the changes in the macro-environment but it also affects that same environment. Influences of socio-economic changes on the level of implementation of the marketing concept in two significant periods for Croatia, the early seventies and the beginning of the new millenium, have been researched in this paper. Results of a survey suggest that the level of marketing implementation has increased and that newer trends have been accepted in business practice.
Marketing; Changes; Croatia
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Podaci o prilogu
3-23-x.
2000.
objavljeno
Podaci o matičnoj publikaciji
Marketin Contirbutions to Democratization and Socioeconomic Development
Shultz, Clifford ; Grbac, Bruno
Rijeka: Arizona State University , University of Rijeka
Podaci o skupu
Marketing Contribution to Democratization and Socioeconomic Development
predavanje
22.06.2000-25.06.2000
Lovran, Hrvatska