Management of Sustainable Tourism Development: A Marketing Approach (CROSBI ID 40948)
Prilog u knjizi | izvorni znanstveni rad
Podaci o odgovornosti
Križman Pavlović, Danijela
engleski
Management of Sustainable Tourism Development: A Marketing Approach
In this article Author identified the role of marketing in sustainable tourism development. The conclusion She arrived at is that marketing concept has important role in enabling Governments to create an appropriate environment which would allow for and stimulate tourism stakeholders to address the issues of sustainabilitly. Participatory structures for sustainable tourism development must be created based on the paradigm of target marketing and managed based on the paradigm of collaborative marketing. Marketing is also one of the supporting instruments for implementation of sustainable tourism development strategy. It is expected that the results of this research shall benefit tourism science as well as tourism profession.
Tourism, Sustainable development, Management, Stakeholders, Marketing
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Podaci o prilogu
27-47.
objavljeno
Podaci o knjizi
Turizam i agroturizam u funkciji održivog razvitka
Leko Šimić, Mirna
Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku
2010.
978-953-253-075-9