engleski

IMPROVING THE TOURISM AND HOSPITALITY OFFERING OF COASTAL CROATIA

The coastal part of Croatia is the destination with the longest tourist tradition. The development of Croatian tourism has been initiated in these areas. This is a tourist destination with very fine climate. It is also a destination that is easily reached by great number of tourists from Middle Europe. This tourist destination denotes the quality of events, abundance of activities, culture and tradition. Tourist and hospitality offers in the world and in Europe move towards the increase in quality of all services. Thus, this is a goal of tourist and hospitality offer in the Republic of Croatia too. The quality of a offer is determined by standards and contemplated systems of standardization, as well as forms of classification and categorization of hospitality facilities. In coastal tourism zone a concentration of infrastructure and superstructure, as well as tourists′ and traffic flows is present, leading to a selected tourism offer. On this limited area traffic infrastructure and transportation means are present, as a consequence of different modes of traffic involved in tourism needs satisfaction, such as: connecting emitive market with tourist destination, traffic organisation on local level in the destination, and traffic in function of increasing destination attractiveness. In Croatia the majority of tourism capacities is situated in coastal zone, therefore traffic are as important elements of tourism and hospitality offer, making these destinations more attractive.

tourism; hospitality; offer; traffic

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