engleski

Social responsibility of a hotel manager in crisis

Conflict of interests arises in times of crisis between the aimed conservation of accomplished levels of business success on one hand, and conservation of social reputation in inner and outer environment of the hotel enterprise on the other hand. Results of the research on maintaining the social reputation of the hotel company under the terms of disturbed system of supply and demand in the tourist market will be presented . The study will particularly emphasize the needs of managerial activities in increasing the efficiency of hotel business in the conditions when the social reputation of the company should be maintained at the same level especially in its external environment. Model of the research is social responsibility of management as a liability of the hotel management which leads the company under crisis market conditions. Special attention will be focused on relations between the managerial decisions and the whole sequence of actions that the manager undertakes in order to strengthen and increase the profits and the interests of the hotel company. Expected aim of the paper is to answer the question to which extent is a manager responsible for the operations of the hotel companies within the internal and external environment. The main aim is to determine the need for management and its environment in their decisions by considering the wider implications on the society, or specific social groups, which they are surrounded by, and the system of social responsibility, which enhances social reputation in the environment. Management must be actively involved in solving social problems in particular destinations, using special models in crisis situations, and the solutions for the specific crisis situations are expected to be found in this paper.

social responsibility; social reputation; hotel management in crisis

nije evidentirano