Pragmalinguistic elements in tourist destination image formation (CROSBI ID 160650)
Prilog u časopisu | pregledni rad (znanstveni) | međunarodna recenzija
Podaci o odgovornosti
Blažević, Nevenka ; Stojić, Aneta
engleski
Pragmalinguistic elements in tourist destination image formation
Image has been an important topic in tourist research. It is one of the key factors in the travel selection process. The image of a tourist destination is the sum of all perceptions tourists and potential visitors hold of that destination. In tourist advertising materials it ist represented through verbal and pictoral elements. The focus of this research is to find out pragmalinguistic elements in tourist destination image formation. This paper especially concentrates on some tipical pragmalinguistic elements forming the image of Croatia as a tourist destination.
image of tourist destination ; Croatia ; tourist advertising materials
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