Napredna pretraga

Pregled bibliografske jedinice broj: 451996

Grocery Store-Attributes in Recovering Economies: An Empirical Investigation of Their Importance, Using Three Component Contour Plotting


Schultz II, Clifford, J.; Renko, Sanda; Brčić-Stipčević, Vesna
Grocery Store-Attributes in Recovering Economies: An Empirical Investigation of Their Importance, Using Three Component Contour Plotting // Journal of International Food & Agribusiness Marketing, 22 (2010), 1&2; 37-51 (međunarodna recenzija, članak, znanstveni)


Naslov
Grocery Store-Attributes in Recovering Economies: An Empirical Investigation of Their Importance, Using Three Component Contour Plotting

Autori
Schultz II, Clifford, J. ; Renko, Sanda ; Brčić-Stipčević, Vesna

Izvornik
Journal of International Food & Agribusiness Marketing (0897-4438) 22 (2010), 1&2; 37-51

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Recovering economies; store attributes; Taylor series; trilinear coordinate plot

Sažetak
The authors share results of a study conducted to measure the attributes of grocery stores that are the most important for consumers in a market recovering from war and transitioning to a market economy. Applying a trilinear co-ordinate plot, the authors develop a model that consists of those attributes. The findings led to conclusions that services and location, rather than the historically favored attribute of price, increasingly are key factors affecting store choice. Managerial implications are discussed and future research directions are suggested.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
067-0000000-2493 - Razvoj suvremenih prodajno-distribucijskih sustava u hrvatskim poduzećima (Marija Tomašević-Lišanin, )
067-0672345-2286 - Marketinški sustav konkurentske prednosti ponude ekoloških proizvoda u RH (Sanda Renko, )
067-0672345-2343 - Modeliranje distribucijskih kanala za ekološke proizvode i zaštita potrošača uRH (Vesna Brčić-Stipčević, )

Ustanove
Ekonomski fakultet, Zagreb

Časopis indeksira:


  • Scopus


Uključenost u ostale bibliografske baze podataka:


  • Gale Cengage: Business ASAP, FoodlineWeb, OCLC ArticleFirst & Electronic Collections Online, Wilson Business Abstracts, EBSCOhost Products