engleski

Tourist Destination, Standards, Stars, Quality ; From Myths and Delusions to the Reality

The paper defines quality standards in general and in tourism, both in Croatia and worldwide, demystifying star categorisation and its (im)possible implementation in the quality management practice throughout Croatian tourist destinations. As a result of the research, carried out for the purpose of the co-author’s doctoral dissertation in selected Croatian and EU tourist destinations, the categorisation model regarding Pula/Istria as tourist destinations is proposed (depending on the definition and the scope of destination as a whole), based upon the current Regulations on Classification, Categorisation and Special Standards of Catering and Hospitality Facilities. This should encourage further thinking, research, analysis and possible establishment of the quality/categorisation system in regard to Croatian tourist destinations.

quality; standards; tourist destination; stars; categorisation; quality management system

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