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Pregled bibliografske jedinice broj: 447770

Corporate Social Responsibiity in Croatian Retailing


Renko, Sanda; Rašić, Sanda; Knežević, Blaženka
Corporate Social Responsibiity in Croatian Retailing // Managerial and Entrepreneurial Developments in the Mediterranean Area / Vrontis, Demetris ; Weber, Yaakov ; Kaufmann, Rudi ; Tarba, Shlomo (ur.).
Salerno, Italy: EuroMed Press, 2009. str. 1346-1358 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Corporate Social Responsibiity in Croatian Retailing

Autori
Renko, Sanda ; Rašić, Sanda ; Knežević, Blaženka

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Managerial and Entrepreneurial Developments in the Mediterranean Area / Vrontis, Demetris ; Weber, Yaakov ; Kaufmann, Rudi ; Tarba, Shlomo - Salerno, Italy : EuroMed Press, 2009, 1346-1358

ISBN
978-9963-634-76-7

Skup
2nd Annual EuroMed Conference of the EuroMed Academy of Business

Mjesto i datum
Salerno, Italija, 26-28.10.2009.

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Corporate social responsibility; retailing; Croatia

Sažetak
Purpose: The main purpose of the paper is to explore three aspects of corporate social responsibility in the Croatian retail industry: responsibility to the community, employee rights and working conditions and environmental protection. Moreover, the goals of the paper are: to present an overview of the CSR issues being addressed within the Croatian retailing, to give an outline of the structure of the Croatian retailing and to investigate the level of the commitment of Croatian retailers to CSR. Design/methodology/approach: The research is based on secondary (desk) and primary (field) research. Within the framework of secondary research, the relevant domestic and foreign literature with the topic of corporate social responsibility was used. Within the framework of primary research, the study on the sample of 60 retailing managers was conducted. Statistical data analysis was done using SPSS 13.0. Findings: The findings reveal that the process of retailing internationalization and media coverage increased efforts of retail companies operating on the Croatian market to demonstrate socially responsible behaviours. The results indicate that retailers are concerned about all investigated aspects of corporate social responsibility: responsibility to the community, employee rights and working conditions and environmental protection. Research limitations/implications: CSR in the retailing has received little attention from Croatian academics. This study was based on a small sample retail companies. Therefore, future studies are required to ensure representativeness. Originality/value: The provides an review of the CSR issues being reported by some of the Croatian retailer and as such it could be useful to Croatian academics and practitioners which deal with the investigated area.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
067-0671204-0809 - Organizacija kao izvor konkurentske prednosti hrvatskih poduzeća (Lovorka Galetić, )
067-0672345-2286 - Marketinški sustav konkurentske prednosti ponude ekoloških proizvoda u RH (Sanda Renko, )
067-0672345-2343 - Modeliranje distribucijskih kanala za ekološke proizvode i zaštita potrošača uRH (Vesna Brčić-Stipčević, )

Ustanove
Ekonomski fakultet, Zagreb