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Connotative meaning of type


Šilić, Lucija; Dolić, Jurica; Pibernik, Jesenka
Connotative meaning of type // Proceedings / 13th International conference of printing, design and graphic communication Blaž Baromić, Senj, September 30th- October 2nd, 2009 / Bolanča, Zdenka (ur.).
Zagreb: University of Zagreb, Faculty of Graphic Arts, Croatia, University of Ljubljana, Faculty of Natural Science and Engineering, Slovenia, Ogranak Matice hrvatske Senj, Croatia, Pulp and Paper Institute, Ljubljana, Slovenia, 2009. str. 239-244 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Connotative meaning of type

Autori
Šilić, Lucija ; Dolić, Jurica ; Pibernik, Jesenka

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings / 13th International conference of printing, design and graphic communication Blaž Baromić, Senj, September 30th- October 2nd, 2009 / Bolanča, Zdenka - Zagreb : University of Zagreb, Faculty of Graphic Arts, Croatia, University of Ljubljana, Faculty of Natural Science and Engineering, Slovenia, Ogranak Matice hrvatske Senj, Croatia, Pulp and Paper Institute, Ljubljana, Slovenia, 2009, 239-244

ISBN
978-953-7644-02-4

Skup
13th International conference of printing, design and graphic communication Blaž Baromić

Mjesto i datum
Senj, Hrvatska, 30.09.-02.10. 2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Type; typography; connotative meaning of type; written communication

Sažetak
S a mean of communication, the written word has forever changed the course of human history. The development of the writing systems was parallel with the changes in society so that it could enable faster and simpler communication. The written word forms it's meaning by the interpretation of the recipient, and use of typography has the biggest impact on the interpretation of the message. Typography, as an art of shaping the written word, has an unquestionable impact on the human perception and interpretation of the message. With skilled use of type designs, communication quality of the message can be enhanced by giving a certain connotative meaning to the written word. This paper explores the connotative meaning of different letter forms, and its impact on the reader.

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija



POVEZANOST RADA


Projekt / tema
128-1281955-1960 - Evaluacija kvantitavnih i kvalitativnih kriterija procesa grafičke reprodukcije (Nikola Mrvac, )

Ustanove
Grafički fakultet, Zagreb