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Corporate Image as Factor of Efficient Management in Municipal Utility Companies


Pupavac, Drago; Maršanić, Robert; Babić, Mirjana
Corporate Image as Factor of Efficient Management in Municipal Utility Companies // Annals of DAAAM for 2009 & PROCEEDINGS of the 20th International DAAAM Symposium "Intelligent Manufacturing & Automation : Focus on Theory, Practise and Education" / Katalinić, Branko (ur.).
Vienna: DAAAM International, 2009. str. 1523-1524 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Corporate Image as Factor of Efficient Management in Municipal Utility Companies

Autori
Pupavac, Drago ; Maršanić, Robert ; Babić, Mirjana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Annals of DAAAM for 2009 & PROCEEDINGS of the 20th International DAAAM Symposium "Intelligent Manufacturing & Automation : Focus on Theory, Practise and Education" / Katalinić, Branko - Vienna : DAAAM International, 2009, 1523-1524

ISBN
978-3-901509-70-4

Skup
DAAAM Symposium "Intelligent Manufacturing & Automation : Focus on Theory, Practise and Education" (20 ; 2009)

Mjesto i datum
Beč, Austrija, 25.-28.11.2009

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
City; image; utility companies; services; complaints

Sažetak
The basic objective of this scientific essay is to determine and evaluate the current image of utility companies in the city of Rijeka. In order to attain the objective of the research, a "face to face" questionnaire has been drawn up. The questionnaire studied the identification of utility service providers, the overall satisfaction with how the companies provide these utility services, the satisfaction with particular services and the complaints related to the services provided. The research comprised all the utility services provided in the area of the city of Rijeka. The research on the sample of 500 households stratified by city boroughs was carried out by the "Puls" agency. The respondent is an adult member of the household familiar with the paying process of most of the utility services researched.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
236-0000000-1701 - Menadžment u poduzetničkoj ekonomiji (Marčelo Dujanić, )

Ustanove
Veleučilište u Rijeci