engleski

Application of Association Rules Method in Tourism Product Development

The tourism product development can be regarded as the development tourism activities on offer in a tourist destination. The association rules methods is successfully used in the analysis of the consumer basket, whereby the analysis of the frequency and the importance of specific rules results in the choice of the activity in a tourist centre which attracts the largest number of guests. The association rules method was applied to the data on activities performed by guests who had participated in TOMAS research on attitudes and consumption habits of tourists visiting the Republic of Croatia. A large number of rules were generated in order to enhance the quality of the insight to the guest activities in tourist destinations.

data mining; tourism demand; association rules; sample design

Citirano u znanstvenim bazama: ISI, INSPEC, Journal of Economic Literatute, Current Mathematical Publications, Mathematical Review