engleski

Business Intelligence in Rethinking the Development Concept of Croatian Hotel and Tourism Enterprises

A model of business intelligence gathers data about key surroundings factors (client, competitor) and transforms it in information and knowledge about their present and future activities as a starting point for risks management, business decision making, rethinking and reengineering. The model creates knowledge using data base (data preprocessing, processing, results implementation), in order to answer to a key question – how to be faster, more original and different in confront to competitors with the aim to fulfill more developed client preferences. In synergy with CRM a new system of values based on knowledge, intellectual capital and information is being established. Those are the basic resources of 21st century with the aim to transform inert enterprises in intelligent and highly competitive enterprises – leaders. Leading management of Croatian hotel and tourism enterprises is not yet aware of the importance of business intelligence as a prerequisite of qualitative changes and in improvement of all segments of business processes.

business intelligence; intellectual capital; rethinking the development concept; new system of values

nije evidentirano