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Pregled bibliografske jedinice broj: 4320

The analysis of promotional activities in the furniture industry


Motik, Darko; Jelačić, Denis; Figurić, Mladen
The analysis of promotional activities in the furniture industry // State and development trends in wood industry / Figurić, Mladen (ur.).
Stubičke toplice, Hrvatska: Studio HRG, 1997. str. 93-98 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), ostalo)


CROSBI ID: 4320 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
The analysis of promotional activities in the furniture industry

Autori
Motik, Darko ; Jelačić, Denis ; Figurić, Mladen

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), ostalo

Izvornik
State and development trends in wood industry / Figurić, Mladen - : Studio HRG, 1997, 93-98

Skup
VIII interchair meeting of organizers and economists in wood industry, XII economic forum

Mjesto i datum
Stubičke toplice, Hrvatska, 16-19.04.1997

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Product advertising; market research

Sažetak
The paper analyses advertising activities undertaken by the companies selling furniture on the Zagreb market. The analysis has shown that, in view of the possibilities and the general state of economy, considerable attention is paid to promotional activities on the Croatian market. However, there are companies which have not shown much interest in advertising. Unless they adapt to new marketing conditions, they will not be able to realize their business goals and enter the market in accordance with marketing concepts.

Izvorni jezik
Engleski



POVEZANOST RADA


Projekti:
068011

Ustanove:
Šumarski fakultet, Zagreb

Profili:

Avatar Url Denis Jelačić (autor)

Avatar Url Darko Motik (autor)

Avatar Url Mladen Figurić (autor)

Citiraj ovu publikaciju

Motik, Darko; Jelačić, Denis; Figurić, Mladen
The analysis of promotional activities in the furniture industry // State and development trends in wood industry / Figurić, Mladen (ur.).
Stubičke toplice, Hrvatska: Studio HRG, 1997. str. 93-98 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), ostalo)
Motik, D., Jelačić, D. & Figurić, M. (1997) The analysis of promotional activities in the furniture industry. U: Figurić, M. (ur.)State and development trends in wood industry.
@article{article, editor = {Figuri\'{c}, M.}, year = {1997}, pages = {93-98}, keywords = {Product advertising, market research}, title = {The analysis of promotional activities in the furniture industry}, keyword = {Product advertising, market research}, publisher = {Studio HRG}, publisherplace = {Stubi\v{c}ke toplice, Hrvatska} }
@article{article, editor = {Figuri\'{c}, M.}, year = {1997}, pages = {93-98}, keywords = {Product advertising, market research}, title = {The analysis of promotional activities in the furniture industry}, keyword = {Product advertising, market research}, publisher = {Studio HRG}, publisherplace = {Stubi\v{c}ke toplice, Hrvatska} }




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