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Marketing in the Function of Encouragement of Socially Suggested Behaviour


Grbac, Bruno; Lončarić, Dina; Vujičić, Maja
Marketing in the Function of Encouragement of Socially Suggested Behaviour // Computers and Simulation in Modern Science / Mastorakis, Nikos ; Demiralp, Metin ; Rudas, Imre ; Bulucea, Cornelia A. (ur.).
Athens: WSEAS Press, 2009. str. 148-153


Naslov
Marketing in the Function of Encouragement of Socially Suggested Behaviour

Autori
Grbac, Bruno ; Lončarić, Dina ; Vujičić, Maja

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Computers and Simulation in Modern Science

Urednik/ci
Mastorakis, Nikos ; Demiralp, Metin ; Rudas, Imre ; Bulucea, Cornelia A.

Izdavač
WSEAS Press

Grad
Athens

Godina
2009

Raspon stranica
148-153

ISBN
978-960-474-117-5

Ključne riječi
Sport and physical activities, quality of life, social marketing, society, young people

Sažetak
By observing the lifestyle of young people in Croatia the problem of insufficient engagement in sport and physical activities may be noted. It was the motivation for research and includes finding out the basic factors that influence a more active engagement of young people in sport and physical activities. Thus, by means of social marketing it is necessary to encourage and direct individuals behaviour towards the suggested behaviour. Young people will be mostly influenced by education, promotion, being informed, appropriate organization of sport and physical activities and providing upgraded conditions relating to engagement in sport and physical activities.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Rad anonimno recenziran i objavljen u cijelosti, međunarodno uredništvo i međunarodni recenzenti, indeksirano u sljedećim bazama podataka – SCI (Web of Science), ISI, CSA, Geobase, IET (IEE), SCOPUS, ASM, ACM, ACS, Elsevier, Zentralbalatt, Mathscinet, DPP, EI, CSBA, Ulrich, DEST, EBSCO, Embase, Biobase, Biotechnobase, Fluidex, OceanBase (http://www.wseas.us/indexes/)



POVEZANOST RADA


Projekt / tema
081-1151212-1454 - Strateški marketing - stvaranje identiteta konkurentnog gospodarstva (Bruno Grbac, )

Ustanove
Ekonomski fakultet, Rijeka,
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