engleski

PERCEPTION OF CORPORATE IDENTITY IN WOOD PROCESSING AND FURNITURE MANUFACTURING

In this paper we researched how wood processing and furniture manufacturing companies in Republic of Croatia define the term &laquo ; ; corporate identity&raquo ; ; , what makes it and what are the advantages of the same. Research was conducted as questionnaire survey which had 3 questions on a sample of 35 companies. Given data were analized statistically using computer software Statistica and Excell. Research results showed that the corporate identity was often associated with terms: visual presentation (design of the company), image and reputation, typical image, recognition and diversity on the market, external comunication

corporate identity; wood process and furniture manufacture

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