Pretražite po imenu i prezimenu autora, mentora, urednika, prevoditelja

Napredna pretraga

Pregled bibliografske jedinice broj: 428283

Marketing Paradigm Shift: Worldview and Servant Marketing Model


Hitrec, Miodrag; Glavaš, Dražen
Marketing Paradigm Shift: Worldview and Servant Marketing Model // Enterprise in Transition / The Faculty of Economics, Split (ur.).
Split: Faculty of Economics, University of Split, 2003. str. 380-382 (predavanje, međunarodna recenzija, sažetak, znanstveni)


CROSBI ID: 428283 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Marketing Paradigm Shift: Worldview and Servant Marketing Model

Autori
Hitrec, Miodrag ; Glavaš, Dražen

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Enterprise in Transition / The Faculty of Economics, Split - Split : Faculty of Economics, University of Split, 2003, 380-382

ISBN
953-6024-49-7

Skup
Fifth International Conference on Enterprise in Transition

Mjesto i datum
Split-Tučepi, Hrvatska, 22-24.05.2003

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Marketing Paradigm Shift; Servant Marketing Model; Wordlview; Value System and Ethics; Love
(Marketing Paradigm Shift; Servant Marketing Model; Worldview; Value System and Ethics; Love)

Sažetak
The mutual relationship of marketing and its environment my be looked at by merely noticing what is visible. Yet, it is possible to look more deeply, examining its foundations by trying to understand how the worldview influences marketing. This is our intention in this paper.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti



POVEZANOST RADA


Ustanove:
Ekonomski fakultet, Zagreb,
Sveučilište VERN, Zagreb

Profili:

Avatar Url Miodrag Hitrec (autor)

Avatar Url Dražen Glavaš (autor)

Poveznice na cjeloviti tekst rada:

Pristup cjelovitom tekstu rada

Citiraj ovu publikaciju:

Hitrec, Miodrag; Glavaš, Dražen
Marketing Paradigm Shift: Worldview and Servant Marketing Model // Enterprise in Transition / The Faculty of Economics, Split (ur.).
Split: Faculty of Economics, University of Split, 2003. str. 380-382 (predavanje, međunarodna recenzija, sažetak, znanstveni)
Hitrec, M. & Glavaš, D. (2003) Marketing Paradigm Shift: Worldview and Servant Marketing Model. U: The Faculty of Economics, S. (ur.)Enterprise in Transition.
@article{article, author = {Hitrec, Miodrag and Glava\v{s}, Dra\v{z}en}, editor = {The Faculty of Economics, S.}, year = {2003}, pages = {380-382}, keywords = {Marketing Paradigm Shift, Servant Marketing Model, Wordlview, Value System and Ethics, Love}, isbn = {953-6024-49-7}, title = {Marketing Paradigm Shift: Worldview and Servant Marketing Model}, keyword = {Marketing Paradigm Shift, Servant Marketing Model, Wordlview, Value System and Ethics, Love}, publisher = {Faculty of Economics, University of Split}, publisherplace = {Split-Tu\v{c}epi, Hrvatska} }
@article{article, author = {Hitrec, Miodrag and Glava\v{s}, Dra\v{z}en}, editor = {The Faculty of Economics, S.}, year = {2003}, pages = {380-382}, keywords = {Marketing Paradigm Shift, Servant Marketing Model, Worldview, Value System and Ethics, Love}, isbn = {953-6024-49-7}, title = {Marketing Paradigm Shift: Worldview and Servant Marketing Model}, keyword = {Marketing Paradigm Shift, Servant Marketing Model, Worldview, Value System and Ethics, Love}, publisher = {Faculty of Economics, University of Split}, publisherplace = {Split-Tu\v{c}epi, Hrvatska} }




Contrast
Increase Font
Decrease Font
Dyslexic Font