Marketing Paradigm Shift: Worldview and Servant Marketing Model (CROSBI ID 555141)
Prilog sa skupa u zborniku | sažetak izlaganja sa skupa | međunarodna recenzija
Podaci o odgovornosti
Hitrec, Miodrag ; Glavaš, Dražen
engleski
Marketing Paradigm Shift: Worldview and Servant Marketing Model
The mutual relationship of marketing and its environment my be looked at by merely noticing what is visible. Yet, it is possible to look more deeply, examining its foundations by trying to understand how the worldview influences marketing. This is our intention in this paper.
Marketing Paradigm Shift; Servant Marketing Model; Worldview; Value System and Ethics; Love
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Podaci o prilogu
380-382.
2003.
objavljeno
Podaci o matičnoj publikaciji
Enterprise in Transition
The Faculty of Economics, Split
Split: Ekonomski fakultet Sveučilišta u Splitu
953-6024-49-7
Podaci o skupu
Fifth International Conference on Enterprise in Transition
predavanje
22.05.2003-24.05.2003
Tučepi, Hrvatska; Split, Hrvatska