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Principles and Technology of Modern Marketing in a 'Servant Economy'


Hitrec, Miodrag; Glavaš Dražen
Principles and Technology of Modern Marketing in a 'Servant Economy' // International Conference - An Enterprise Odyssey: Economics and Busienss in the New Millennium 2002 / Sharma, Soumitra ; Galetić, Lovorka (ur.).
Zagreb: Graduate School of Esonomics and Business, University of Zagreb, 2002. str. 248-249 (predavanje, međunarodna recenzija, sažetak, znanstveni)


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Naslov
Principles and Technology of Modern Marketing in a 'Servant Economy'

Autori
Hitrec, Miodrag ; Glavaš Dražen

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
International Conference - An Enterprise Odyssey: Economics and Busienss in the New Millennium 2002 / Sharma, Soumitra ; Galetić, Lovorka - Zagreb : Graduate School of Esonomics and Business, University of Zagreb, 2002, 248-249

ISBN
953-6025-05-1

Skup
International Conference - An Enterprise Odyssey: Economics and Business in the New Millenium 2002

Mjesto i datum
Zagreb, Hrvatska, 27-29.06.2002

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
servant economy; servant marketing; integrated marketing communications; human needs; SERVE marketing model

Sažetak
The process of globalization is quickly spreading around the world, human relationships are becoming more and more complex. The 11th of September turned another page in world history. The environment is rapidly changing. These challenges are shaping the role of marketing.In this paper we show the principles and technology of a new marketing in a Servant Economy.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti



POVEZANOST RADA


Ustanove:
Ekonomski fakultet, Zagreb,
Sveučilište VERN, Zagreb

Profili:

Avatar Url Miodrag Hitrec (autor)

Avatar Url Dražen Glavaš (autor)

Poveznice na cjeloviti tekst rada:

Pristup cjelovitom tekstu rada

Citiraj ovu publikaciju:

Hitrec, Miodrag; Glavaš Dražen
Principles and Technology of Modern Marketing in a 'Servant Economy' // International Conference - An Enterprise Odyssey: Economics and Busienss in the New Millennium 2002 / Sharma, Soumitra ; Galetić, Lovorka (ur.).
Zagreb: Graduate School of Esonomics and Business, University of Zagreb, 2002. str. 248-249 (predavanje, međunarodna recenzija, sažetak, znanstveni)
Hitrec, M. & Glavaš Dražen (2002) Principles and Technology of Modern Marketing in a 'Servant Economy'. U: Sharma, S. & Galetić, L. (ur.)International Conference - An Enterprise Odyssey: Economics and Busienss in the New Millennium 2002.
@article{article, author = {Hitrec, Miodrag}, year = {2002}, pages = {248-249}, keywords = {servant economy, servant marketing, integrated marketing communications, human needs, SERVE marketing model}, isbn = {953-6025-05-1}, title = {Principles and Technology of Modern Marketing in a 'Servant Economy'}, keyword = {servant economy, servant marketing, integrated marketing communications, human needs, SERVE marketing model}, publisher = {Graduate School of Esonomics and Business, University of Zagreb}, publisherplace = {Zagreb, Hrvatska} }
@article{article, author = {Hitrec, Miodrag}, year = {2002}, pages = {248-249}, keywords = {servant economy, servant marketing, integrated marketing communications, human needs, SERVE marketing model}, isbn = {953-6025-05-1}, title = {Principles and Technology of Modern Marketing in a 'Servant Economy'}, keyword = {servant economy, servant marketing, integrated marketing communications, human needs, SERVE marketing model}, publisher = {Graduate School of Esonomics and Business, University of Zagreb}, publisherplace = {Zagreb, Hrvatska} }




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