engleski

Principles and Technology of Modern Marketing in a 'Servant Economy'

The process of globalization is quickly spreading around the world, human relationships are becoming more and more complex. The 11th of September turned another page in world history. The environment is rapidly changing. These challenges are shaping the role of marketing.In this paper we show the principles and technology of a new marketing in a Servant Economy.

servant economy; servant marketing; integrated marketing communications; human needs; SERVE marketing model

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