engleski

Contemporary Demand Theory and Ethical Consumer

As stimulated by new market development conditions and an even greater significance of ethical consumer, the research starts with the “ New demand theory” by Lancester, Lipsey and Rosenbluth, as the pioneer developers of the “ Contemporary demand theory on ethical consumer” based by Amanor-Boadu and Casey Schnitz. Beside the well-known variables of intrinsic product characteristics, a new variable is introduced into the utility consumer analysis – extrinsic characteristic of product, through which, using the form of contemporary theory of ethical consumers’ demand its ethical value is evaluated.

new demand theory ; contemporary demand theory ; demand for characteristics ; ethical consumer ; consumer's choice

Rad je prezentiran na skupu 8th International Symposium “Economy & Business: Economic Development and Growth”, održanom od 01.-05.09.2009.g., Sunny Beach, Bugarska, u organizaciji Info Invest and the Science and Education Foundation, Bugarska