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Pregled bibliografske jedinice broj: 42687

Conjoint analysis in marketing: implication for tourism research and practice


Marković, Suzana; Horvat, Jasna
Conjoint analysis in marketing: implication for tourism research and practice // Tourism and Transition / Borković, Vesna (ur.).
Dubrovnik: Fakultet za turizam i vanjsku trgovinu Dubrovnik, 2000. str. 219-235 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Conjoint analysis in marketing: implication for tourism research and practice

Autori
Marković, Suzana ; Horvat, Jasna

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Tourism and Transition / Borković, Vesna - Dubrovnik : Fakultet za turizam i vanjsku trgovinu Dubrovnik, 2000, 219-235

Skup
International Conference on Tourism and Transition

Mjesto i datum
Dubrovnik, Hrvatska, 22-24.11.2000.

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Multivariate analysis; conjoint analysis; marketing research; tourism

Sažetak
The purpose of this article is to: explain what multivriate analysis is and when its application is appropriate, explain the many managerial use of conjoint analysis, comparing conjoint analysis with other multivriate methods, formulate the experimental plan for simple conjoint analysis, recognize the limitations of traditional conjoint analysis and discussed the implications of conjoint analysis in tourism research and practice. Recommendations for further tourism research and practice are presented.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Osijek,
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija