engleski

Internet in Croatian Large Companies: experiences and trends

The use of the Internet and the World Wide Web (WWW) is growing very fast because the information technology facilitates the new approaches to promote companies and sell products and services. This paper examines the use of the Internet in the large Croatian companies. The companies with the Internet access and the content of their Web sites are analyzed. The main goal of the research is to identify to what extent Croatian firms have recognized the advantage of the Internet and the electronic commerce and to point out the factors that can influence it.

internet; world wide web; electronic commerce; Croatian companies

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