Strategy of hotel product designing (CROSBI ID 473991)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Berc Radicic, Branka
engleski
Strategy of hotel product designing
A strategy is a presumption for designing competitive hotel product, there is no quality product and consequently there is no successful placement on the market without long term vision of the product. The strategy should be based on the specialities of hotel object, their structure and the purpose of its product.
designing; product; strategy; guest
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Podaci o prilogu
365-369-x.
2000.
objavljeno
Podaci o matičnoj publikaciji
Hotel 2000, Tourism and Hospitality Management : Trends and Challenges for the Future
Peric, Joze
Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci
Podaci o skupu
15th Biennial International Congress, Hotel 2000, Tourism and Hospitality Management : Trends and Challenges for the Future
predavanje
25.10.2000-28.10.2000
Opatija, Hrvatska