An Empirical Review on the Internet Technology Application in Croatian Large Companies (CROSBI ID 86900)
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Ćurko, Katarina ; Bosilj Vukšić, Vesna ; Pejić-Bach, Mirjana
engleski
An Empirical Review on the Internet Technology Application in Croatian Large Companies
The modern information-communication technologies, as the Internet and World Wide Web (WWW) facilitate the new approaches to promote companies and improving sell products and services. This paper presents an empirical review of the Internet application in the 100 large Croatian companies. The companies with the Internet access and the content of their Web sites were analyzed. The aim of the research was to find to what extent Croatian firms have recognized the advantage of the Internet and the electronic commerce and to point out the factors that can influence it.
Internet; e-mail; World Wide Web (WWW); electronic commerce; Croatian large companies
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