engleski

Image Inc: popular visuality and the postmodern american novel

The text treats the complex relations between popular visuality and the postmodern American novel. 'Popular visuality' is a shorthand term for 'visual forms of popular culture, ' the cultural sphere constituted by visual technologies, primarily television and film (not excluding photography and other contemporary visual media). The basic assumption of the thesis is the domination of the visual mode of representation in American culture. This text analyzes the entanglement of visuality in the narrative structures of three postmodern novels: Thomas Pynchon's Vineland, Don DeLillo's White Noise and Douglas Coupland's Generation X. These texts incorporate visuality in an attempt to criticize the contemporary configuration of power in the US society. Apart from representing visuality as the central aspect of American culture, these novels register its fundamental impact on the process of formation of contemporary subjectivity.

novel; postmodernism; visuality; popular culture; power; capitalism; subjectivity

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