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Pregled bibliografske jedinice broj: 419024

Linking entrepreneurial orientation with the performance of Croatian hotel industry


Morić Milovanović, Bojan; Galetić, Fran
Linking entrepreneurial orientation with the performance of Croatian hotel industry // An Enterprise Odyssey: Tourism - Governance and Entrepreneurship
Cavtat, Hrvatska, 2008. str. 508-514 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Linking entrepreneurial orientation with the performance of Croatian hotel industry

Autori
Morić Milovanović, Bojan ; Galetić, Fran

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
An Enterprise Odyssey: Tourism - Governance and Entrepreneurship / - , 2008, 508-514

Skup
4th International Conference "An Enterprise Odyssey: Tourism - Governance and Entrepreneurship" 2008

Mjesto i datum
Cavtat, Hrvatska, 11.-14.06.2008.

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Entrepreneurial orientation ; Business performance ; Hotel industry

Sažetak
The term entrepreneurial orientation has been used to refer to the strategy-making processes and styles of firms that engage in entrepreneurial activities. A popular model of entrepreneurial orientation (EO) suggests that there are five dimensions of EO - autonomy, innovativeness, risk taking, proactiveness, and competitive aggressiveness. This paper reports on three of those dimensions - innovativeness, risk taking and proactiveness. Innovativeness is the predisposition to engage in creativity and experimentation through the introduction of new products/services as well as technological leadership via R&D in new processes. Risk taking involves taking bold actions by venturing into the unknown, borrowing heavily, and/or committing significant resources to ventures in uncertain environments. Proactiveness is an opportunity-seeking, forward-looking perspective characterized by the introduction of new products and services ahead of the competition and acting in anticipation of future demand. Therefore, the purpose of this paper is to link dimensions of entrepreneurial orientation of Croatian hotels and show a positive correlation with their performance which is measured by the following performance criteria: sales level, sales growth rate, cash flow, net profit and ability to fund business growth from profits.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
067-0000000-2583 - Strateško povezivanje i umrežavanje hrvatskih malih i srednjih poduzeća (Marko Kolaković, )

Ustanove
Ekonomski fakultet, Zagreb,
Sveučilište Libertas