engleski

Influence of corporate entrepreneurship on the performance of Croatian large companies

Corporate entrepreneurship refers to the activities that enhance company’ s ability to innovate, take risk and seize market opportunities. It also refers to the development of new products or services, administrative systems and techniques, and the development of new business models and business ventures. Moreover, corporate entrepreneurship consists of the process where an individual or a group of individuals, within an established company, creates an innovation or a new organization and is involved in the process of wealth creation. Therefore, the purpose of this paper, and a survey conducted for it, is to examine the influence of corporate entrepreneurship on business performance of Croatian large companies.

corporate entrepreneurship ; performance ; Croatia

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