engleski

MARKETING STRATEGY IN CROATIAN CONSTRACTION COMPANIES

There is no doubt that construction is very important for the national economic development. In recent years construction was one of the prime movers of economic growth, both in the Republic of Croatia and in the new East European countries, Russia and in the Middle East. But, do Croatian construction companies have a business strategy and what is the situation considering marketing strategies on the construction market? May we say that Croatian construction companies are acquainted with marketing strategy and that they have built it into their business strategy? Or they do not implement marketing strategy at all? An overview of Croatian construction companies analysis and a research among Croatian construction companies is presented.

construction; Croatian construction companies; strategy; marketing strategy

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