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Economic Impact of Cross – Cultural Understanding (CROSBI ID 552051)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Ljubić, Frano ; Bezić, Heri ; Vugrinović, Andrea Economic Impact of Cross – Cultural Understanding // 7th International Conference "Economic Integrations, Competition and Cooperation". University of Rijeka – Faculty of Economics Rijeka, University of Ljubljana – Faculty of Economics Ljubljana, CEDIMES Paris – Rijeka, University of Antwerp – Jean Monnet Centre of Excellence, 2009

Podaci o odgovornosti

Ljubić, Frano ; Bezić, Heri ; Vugrinović, Andrea

engleski

Economic Impact of Cross – Cultural Understanding

This paper explores the connection between business and culture and discusses in which way the extended, in-depth understanding of the target market culture can improve the economic success of an internationally active company. The purpose of the paper is to show that achieving success in the international arena can be increased through cross-cultural training. The paper stresses the need of understanding how to negotiate a global cross-cultural business environment as one of the factors influencing economic success, and it attempts to set the framework for further research into the cost of cultural influence.

Economic impact; internationalization cost; cross-cultural communication

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Podaci o prilogu

2009.

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objavljeno

978-953-6148-82-0

Podaci o matičnoj publikaciji

7th International Conference "Economic Integrations, Competition and Cooperation"

University of Rijeka – Faculty of Economics Rijeka, University of Ljubljana – Faculty of Economics Ljubljana, CEDIMES Paris – Rijeka, University of Antwerp – Jean Monnet Centre of Excellence

Podaci o skupu

7th International Conference - Economic integrations, competition and cooperation

predavanje

02.04.2009-03.04.2009

Opatija, Hrvatska

Povezanost rada

Ekonomija