Economic Impact of Cross – Cultural Understanding (CROSBI ID 552051)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Ljubić, Frano ; Bezić, Heri ; Vugrinović, Andrea
engleski
Economic Impact of Cross – Cultural Understanding
This paper explores the connection between business and culture and discusses in which way the extended, in-depth understanding of the target market culture can improve the economic success of an internationally active company. The purpose of the paper is to show that achieving success in the international arena can be increased through cross-cultural training. The paper stresses the need of understanding how to negotiate a global cross-cultural business environment as one of the factors influencing economic success, and it attempts to set the framework for further research into the cost of cultural influence.
Economic impact; internationalization cost; cross-cultural communication
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Podaci o prilogu
2009.
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objavljeno
978-953-6148-82-0
Podaci o matičnoj publikaciji
7th International Conference "Economic Integrations, Competition and Cooperation"
University of Rijeka – Faculty of Economics Rijeka, University of Ljubljana – Faculty of Economics Ljubljana, CEDIMES Paris – Rijeka, University of Antwerp – Jean Monnet Centre of Excellence
Podaci o skupu
7th International Conference - Economic integrations, competition and cooperation
predavanje
02.04.2009-03.04.2009
Opatija, Hrvatska