engleski

Ecotourism in the Republic of Croatia - Challenge for the Future

The Croatian tourism industry must seek new ways of furthering its development, which will enable it to gain the sustainable competitive advantages that it obviously needs. Clearly, one of the possible ways of achieving this is through ecotourism. Given the fairly well-preserved condition of Croatia’ s environment in comparison to that of rival tourist countries, and given the opportunities Croatia has in becoming a European oasis for the production of organic food products, the country’ s tourism industry is in a position of gaining sustainable competitive advantages, which stem from the fact that Croatia possesses all the preconditions to developing environmentally sound tourism. To achieve this requires the organised and mutually coordinated marketing efforts of all tourism supply providers within the individual tourist destinations of Croatia as an integral tourist destination.

Croatia; ecotourism; sustainability; tourism

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