Exploring the cognitive-affective nature of destination image formation (CROSBI ID 551910)
Neobjavljeno sudjelovanje sa skupa | neobjavljeni prilog sa skupa | međunarodna recenzija
Podaci o odgovornosti
Kesić, Tanja ; Vlašić, Goran ; Sinčić Ćorić, Dubravka
engleski
Exploring the cognitive-affective nature of destination image formation
The purpose of this paper is to empirically validate a model which explains influence of different factors on post-visit image formation of Croatia as a tourist destination. Based on literature review, we tested model of destination image formation factors on the sample of 431 tourists visiting a holiday destination. The major finding confirmed previous research results is that destination image is formed by both stimulus factors and tourists characteristics. The results from this study can be used for strategic image management and can aid in creating successful marketing program in order to enhance tourism destination image of Croatia.
Image; Destination; Image formation; Path analysis
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Podaci o prilogu
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Podaci o skupu
38th EMAC Conference Marketing & The Core Discipline: Rediscovering references
poster
26.05.2009-29.05.2009
Nantes, Francuska