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Exploring the cognitive-affective nature of destination image formation (CROSBI ID 551910)

Neobjavljeno sudjelovanje sa skupa | neobjavljeni prilog sa skupa | međunarodna recenzija

Kesić, Tanja ; Vlašić, Goran ; Sinčić Ćorić, Dubravka Exploring the cognitive-affective nature of destination image formation // 38th EMAC Conference Marketing & The Core Discipline: Rediscovering references Nantes, Francuska, 26.05.2009-29.05.2009

Podaci o odgovornosti

Kesić, Tanja ; Vlašić, Goran ; Sinčić Ćorić, Dubravka

engleski

Exploring the cognitive-affective nature of destination image formation

The purpose of this paper is to empirically validate a model which explains influence of different factors on post-visit image formation of Croatia as a tourist destination. Based on literature review, we tested model of destination image formation factors on the sample of 431 tourists visiting a holiday destination. The major finding confirmed previous research results is that destination image is formed by both stimulus factors and tourists characteristics. The results from this study can be used for strategic image management and can aid in creating successful marketing program in order to enhance tourism destination image of Croatia.

Image; Destination; Image formation; Path analysis

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Podaci o prilogu

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Podaci o skupu

38th EMAC Conference Marketing & The Core Discipline: Rediscovering references

poster

26.05.2009-29.05.2009

Nantes, Francuska

Povezanost rada

Ekonomija