engleski

Quality Management Strategies Inside Croatian Hoteliership with Balridge Method Application

Today, business quality and quality management evolve to become the strategic components of modern companies. Business quality can not be partially evaluated ; all organizational sequences must be systematically comprehended. Quality management is developed globally. With that purpose different methods of national awards in quality management are developed constantly. One of above mentioned awards is also the American national quality award (MBNQA) ; representing one of the service/product quality improvement systems with a strategic goal of achieving business excellence. This business quality research is focused on the sample of two hundred and fifty five Croatian hotel companies. Through its improvement even better results can be achieved.

strategic management ; business quality ; Balridge method ; hotel companies

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