engleski

Integrated Quality Management Implementation in Coastal Tourist Destinations : Novigrad's Example

The concept of Integrated Quality Management appears to be the most comprehensive, and at present, the most advisable model of integrating all the functions of tourist destination management into the quality management framework. The recommendations published by the European Union in 2000 point out the need to implement the IQM concept in the tourism and hospitality industry system, in order to meet customers' and tourism stakeholders' expectations, while ensuring quality of life to local communities and improving the sustainable development of tourist destinations. The IQM concept, which integrates all the elements of a destination's tourist offer and aims to provide top quality standards, has a significant role in consolidating aims and uniting tourism stakeholders' divergent interest, which are common within the tourism system and in the destination structure itself. Therefore, the IQM model should be integrated as a framework for today's tourist destination management. The authors of this paper will present the possibilities and opportunities as well as the limits and constraints which have been encountered while introducing this concept in coastal tourist destination management in Novigrad, Croatia. The general conclusions that can be derived from their example may be useful to other destinations which operate in similar conditions.

integrated quality management in tourist destinations; quality management in tourist destinations; coastal tourist destinations; sustainable development of tourist destinations

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