engleski

The Importance of Internal Sources of Knowledge for the Competitiveness of the HORECA Channel: The Case of Croatia

HoReCa market – the abbreviation for the market of hotels, restaurants and café bars – in the context of tourism and hotel industry is recognized as the basis for the economic development strategy of the Croatian economy. Although this sector has still not been well analyzed, its potential has been recognized by Croatian producers and distribution companies. The main purpose of this paper is to analyze internal sources of knowledge - technology, human resources and the communication on all levels of the company – as the competitive advantages for Croatian companies operating in HoReCa sector. The research instrument was a questionnaire containing questions concerning respondents' perceptions about different aspects of technology, education, knowledge and the communication/cooperation between all levels of the company. The study was conducted on the group of 39 Croatian companies (hotels, restaurants and snack bars) operating in HoReCa sector.

Horeca channel; technology; knowledge; competitive advantage

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