Struggles in optimal labelling: how different consumers react to various labels for genetically modified foods (CROSBI ID 149168)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Teisl, Mario ; Radas, Sonja ; Roe, Brian
engleski
Struggles in optimal labelling: how different consumers react to various labels for genetically modified foods
The labelling of genetically modified (GM) foods is an important policy issue, as consumers’ attitudes towards these foods appear to be quite sensitive to information about their potential benefits and risks. Because it is difficult for labels to differ across consumers, differences in reactions to label information could lead to conflicts across consumer groups or to different market outcomes. Using factor and cluster analysis, we uncover three consumer segments with different attitudes to the risks and benefits of GM foods. Our segmentation-based analysis on consumer reactions to information points out important differences across consumers. Not only did we find differences across segments in how they view the credibility of GM-related information, we also find differences in how information influences segments’ perceptions of the product, and in their likelihood to buy.
Experiment ; segmentation ; health ; environment
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Podaci o izdanju
32 (5)
2008.
447-456
objavljeno
1470-6423
1470-6431
10.1111/j.1470-6431.2008.00709.x