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Pregled bibliografske jedinice broj: 38683

Econometric methods in marketing research


Pleli, Nada; Tanković, Šemso
Econometric methods in marketing research // Proceedings of the 5th International Symposium on Operational Resarch / Rupnik, Viljem ; Zadnik Stirn, Lidija ; Drobne, Samo (ur.).
Ljubljana: Slovenian Society INFORMATIKA - Section for Operational Research, 1999. str. 135-139 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


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Naslov
Econometric methods in marketing research

Autori
Pleli, Nada ; Tanković, Šemso

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 5th International Symposium on Operational Resarch / Rupnik, Viljem ; Zadnik Stirn, Lidija ; Drobne, Samo - Ljubljana : Slovenian Society INFORMATIKA - Section for Operational Research, 1999, 135-139

Skup
The 5th International Symposium on Operational Research

Mjesto i datum
Preddvor, Slovenija, 30. 9. - 2. 10. 1999

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Marketing system; econometric model; estimating; marketing econometrics

Sažetak
This article deals with contemporary econometric approach to marketing issues in offer to developuseful marketing econometric models and suggest related estimation methods. In marketing phenomena exist several interactions among marketing variables. Thus both the simplest marketing system and the more complex ones have to be expressed as a set of simultaneous relationships. The estimates of those models may have value in marketing practice, too: in forecasting future sales and in improving decision rules

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekti:
067010

Ustanove:
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Šemso Tanković (autor)

Avatar Url Nada Pleli (autor)


Citiraj ovu publikaciju

Pleli, Nada; Tanković, Šemso
Econometric methods in marketing research // Proceedings of the 5th International Symposium on Operational Resarch / Rupnik, Viljem ; Zadnik Stirn, Lidija ; Drobne, Samo (ur.).
Ljubljana: Slovenian Society INFORMATIKA - Section for Operational Research, 1999. str. 135-139 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Pleli, N. & Tanković, Š. (1999) Econometric methods in marketing research. U: Rupnik, V., Zadnik Stirn, L. & Drobne, S. (ur.)Proceedings of the 5th International Symposium on Operational Resarch.
@article{article, year = {1999}, pages = {135-139}, keywords = {Marketing system, econometric model, estimating, marketing econometrics}, title = {Econometric methods in marketing research}, keyword = {Marketing system, econometric model, estimating, marketing econometrics}, publisher = {Slovenian Society INFORMATIKA - Section for Operational Research}, publisherplace = {Preddvor, Slovenija} }
@article{article, year = {1999}, pages = {135-139}, keywords = {Marketing system, econometric model, estimating, marketing econometrics}, title = {Econometric methods in marketing research}, keyword = {Marketing system, econometric model, estimating, marketing econometrics}, publisher = {Slovenian Society INFORMATIKA - Section for Operational Research}, publisherplace = {Preddvor, Slovenija} }




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