engleski

Nongovernmental Organizations and International Public Relations

Many governments and governmental institutions are usually either not able, not prepared, or not willing to be involved in the resolution of specific social problems - especially in "troublesome" cases like human rights, international democracy, democratic elections, or ecology. The only "Robin Hoods" left to help in such situations are nonprofit organizations. Even though nongovernmental organizations have consistently used public relations as a primary tool to mobilize public opinion in their favor, public relations literature on this subject is rather thin. This text is an overview of available tools & techniques for proper use of public relations in specific context of civil society institutions & key stakeholders.

nongovernmental organizations, public relations

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