izvor podataka: crosbi
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On the importance of marketing knowledge and skills for marketers (CROSBI ID 545954)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Žabkar, Vesna ; Hosta, Maja
On the importance of marketing knowledge and skills for marketers // Marketing theory challenges in transitional societties / Ozetić Došen, Đurđana ; Krupka, Zoran ; Škare, Vatroslav (ur.). Zagreb: Faculty of Economics and Business, Zagreb, 2008. str. 335-341
Podaci o odgovornosti
Žabkar, Vesna ; Hosta, Maja
engleski
On the importance of marketing knowledge and skills for marketers
U ovom radu se govori o važnosti marketinškog znanja i vještina za marketinške stručnjake.
marketing knowledge; skills; marketers
nije evidentirano
nije evidentirano
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nije evidentirano
nije evidentirano
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Podaci o prilogu
335-341.
2008.
objavljeno
Podaci o matičnoj publikaciji
Marketing theory challenges in transitional societties
Ozetić Došen, Đurđana ; Krupka, Zoran ; Škare, Vatroslav
Zagreb: Faculty of Economics and Business, Zagreb
978-953-6025-26-8
Podaci o skupu
2nd International Scientific Conference "Marketing Theory Challenges in Transitional Societies"
predavanje
26.09.2008-27.09.2008
Zagreb, Hrvatska
Povezanost rada
Povezane ustanove
